China Bumper Car Manufacturers Industry Research Report (2025 Edition)
—In-depth Analysis of the Top 10 Companies Based on Scale, Technological Barriers, and Market Competitiveness
I. Introduction
Bumper cars, as a classic amusement equipment, have always been a core attraction for theme parks, shopping mall atriums, and community playgrounds due to their strong interactivity and low barrier-to-entry experience. With the recovery of the cultural tourism industry (the domestic cultural tourism consumption market reached 6.8 trillion yuan in 2024, a year-on-year increase of 18%) and consumption upgrades, the bumper car market is showing three major trends: “intelligent upgrading, diversified scenarios, and stricter safety standards.”
This report, based on five core dimensions—company scale, technological strength, product quality, market reputation, and customer coverage—and combined with the latest industry data in 2025 (from authoritative sources such as the China Association of Amusement Parks and Attractions, Qichacha, and Alibaba International Station), selects 10 benchmark companies in China’s bumper car manufacturing field, providing decision-making references for purchasers and investors.
II. Evaluation Criteria
Dimensions
Evaluation Indicators
Company Size
Establishment Time (≥10 years preferred), Production Base Area (≥20,000㎡ preferred), Number of Employees (≥200 preferred)
Technological Strength
Number of Patents (≥10 utility model/invention patents), Core Technologies (e.g., intelligent control, safety protection, energy-saving design)
Product Quality
Material Standards (e.g., national standard steel, flame-retardant PVC), Safety Certifications (ISO 9001, CE, Special Equipment Manufacturing License)
Market Reputation
Customer Repurchase Rate (≥30% preferred), Industry Awards (e.g., “China’s Famous and Excellent Amusement Equipment Products”), Negative Public Opinion Records
Customer Coverage
Type of Served Customers (Top-tier amusement parks/small and medium-sized venues/overseas markets), Regional Coverage (Nationwide/Regional)
III. Detailed Analysis of China’s Top 10 Bumper Car Manufacturers
- Zhongshan Jinma Technology Entertainment Equipment Co., Ltd. Company Background: Founded in 1983, it is the first A-share listed company in China’s amusement equipment industry (stock code: 300756). Headquartered in Zhongshan, known as the “Capital of Amusement Equipment in China,” it boasts a 68,000-square-meter intelligent production base and over 1,200 employees, making it a leading enterprise in the domestic bumper car industry.
Core Advantages:
Technological Barriers: Accumulated 216 patents (including 32 invention patents), independently developed “Intelligent Collision Buffer System” (collision force ≤50N, far exceeding the national standard of 100N) and “Low Power Drive Technology” (energy consumption reduced by 40% compared to traditional models);
Product Matrix: Covering large amusement park level (two/four-seater bumper cars, load capacity ≥200kg), commercial complex level (mini bumper cars, occupies ≤5㎡), and themed customized level (IP co-branded models, such as Disney and Universal Studios collaborations);
Certifications: Holding the National Special Equipment Manufacturing License (TSG 07-2019), EU CE certification, and US ASTM F24 safety standard certification, products are exported to over 80 countries and regions.
Successful Cases: Providing customized bumper cars for Shanghai Disneyland’s “Tomorrowland,” Universal Studios Beijing’s “Jurassic World,” and Chimelong Paradise, with a repurchase rate of 45%. Industry Position: Vice President, Unit of the China Association of Amusement Parks and Attractions, leading the drafting of the “Bumper Car Safety Standard” (GB/T 34272-2017).
- Guangzhou Huatong Animation Technology Co., Ltd.
Company Background: Founded in 2005, a hidden champion in the bumper car segment in South China, focusing on the R&D and production of mid-to-high-end bumper cars. It has a 32,000 square meter production base and over 500 employees. Its products are known for their “high aesthetic appeal + strong interactivity.”
Core Advantages:
Design Innovation: Collaborating with IPs such as Pop Mart and Line Friends to launch co-branded models, incorporating LED lighting and sound effects interactive systems (such as exclusive sound effects triggered by collisions) to enhance the user experience;
Safety Performance: Adopting a “double-insurance anti-rollover structure” (heavy chassis + anti-roll bar design), passing 100,000 collision tests without deformation;
Service System: Providing full-cycle services from “site planning – equipment installation – operation training – after-sales maintenance,” with a response time of ≤24 hours for small and medium-sized customers.
Customer Coverage: Serving commercial complexes such as Wanda Baby King and AEON Mall, as well as over 300 small and medium-sized indoor playgrounds nationwide. Revenue exceeded 350 million RMB in 2024.
- Zhongshan Xingyi Amusement Equipment Co., Ltd.
Company Background: Founded in 1998, a long-established amusement equipment company in Zhongshan, with “high cost-performance + fast delivery” as its core competitiveness. It has a 25,000 square meter production base and over 300 employees, primarily focusing on the small and medium-sized bumper car market.
Core Advantages:
Cost Control: Through large-scale procurement (annual procurement of steel and motors exceeding 10,000 tons) and automated production lines (60% coverage of welding robots), product prices are 15%-20% lower than the industry average.
Delivery Efficiency: Standard bumper cars are shipped within 7 days of order placement, and customized models (non-standard sizes/IP models) are delivered within 15 days.
Solid Basic Functions: Standard features include “one-button start,” “battery display,” and “emergency braking,” meeting the needs of community playgrounds, rural markets, and other scenarios.
Market Reputation: The repurchase rate among small and medium-sized customers reaches 38%, and the company was awarded the title of “Guangdong Province Contract-Abiding and Creditworthy Enterprise” in 2024.
- Zhejiang Juma Amusement Equipment Co., Ltd.
Company Background: Founded in 1992, a leading enterprise in large-scale amusement equipment in Zhejiang Province, its business covers bumper cars, roller coasters, Ferris wheels, etc. It has a 50,000-square-meter production base, more than 800 employees, and strong technical capabilities.
Core Advantages:
Large-scale Project Experience: Specializes in developing multi-car linkage bumper car systems (such as 16-car formations, supporting team competition mode), and has provided projects for Hangzhou Paradise and Ningbo Fantawild.
Energy-Saving Technology: Equipped with “permanent magnet synchronous motors” (efficiency ≥92%), combined with solar charging modules (optional), reducing operating costs.
Complete Certifications: Certified by both ISO 9001 and ISO 14001, and its products comply with the EU EN 1176 amusement equipment safety standard.
Industry Status: President unit of Zhejiang Amusement Equipment Industry Association, participating in the formulation of multiple national amusement equipment standards.
- Shanghai Dudu Amusement Equipment Co., Ltd. Company Background: Founded in 2000, the company focuses on the R&D of family-sized bumper cars. It has an 18,000 square meter production base and over 200 employees. Its products are characterized by their “compact and flexible design + parent-child interaction.”
Core Advantages:
Scene Adaptability: Offers “Parent-Child Double Model” (parents can accompany their children) and “Mini Single Model” (suitable for children aged 3-8), occupying only 3-4 square meters, suitable for shopping mall atriums and community squares;
Safety Details: Uses food-grade PP plastic shell (no sharp corners) and soft-pack anti-collision strips (thickness ≥2cm), meeting national toy safety technical standards (GB 6675);
Value-Added Services: Provides a “Membership Management System” (scan-to-pay, points redemption) to help small and medium-sized venues improve operational efficiency.
Client Cases: Partners with maternal and infant chain brands such as Kidswant and Aiyingshi. In 2024, its family-sized bumper cars accounted for 22% of the national market share. 6. Beijing Shibaolai Amusement Equipment Co., Ltd.
Company Background: Founded in 1993, a long-established amusement equipment company in North China, with a 22,000 square meter production base and over 350 employees, primarily targeting the northern market (cold-resistant bumper cars).
Core Advantages:
Environmental Adaptability: Designed for the low temperatures of northern China (-20℃) with “anti-freeze motors” and “low-temperature resistant tires” (rubber compound with cold resistance up to -40℃), solving winter operation challenges;
Durability: The car body uses “galvanized steel plate + powder coating process” (rust prevention level ≥ C4), extending service life by 3 years compared to ordinary models.
Regional Service: Three after-sales service centers are located in the Beijing-Tianjin-Hebei region and Northeast China, with ample spare parts inventory and a fault response time of ≤48 hours.
Market Coverage: Serving well-known northern scenic spots such as Beijing Shijingshan Amusement Park and Harbin Ice and Snow World, with an 18% market share in the northern market in 2024.
- Zhongshan Zhile Amusement Equipment Co., Ltd. Company Background: Founded in 2010, this emerging intelligent bumper car company focuses on “IoT + bumper car” technology. It boasts a 15,000-square-meter digital production base and over 180 employees.
Core Advantages:
Intelligent Functions: Equipped with an “AI visual recognition system” (automatically identifies collision objects and scores), remote control via mobile APP (adjust speed, activate special effects), and supports multiplayer online battles.
Data-Driven Management: A backend system tracks “usage frequency, fault warnings, and revenue analysis” to help venues optimize operations;
Youthful Design: The exterior incorporates cyberpunk and Chinese trendy elements to attract Generation Z consumers, resulting in a 30% higher premium compared to traditional models.
Customer Base: Primarily serves popular amusement parks and e-sports venues in first-tier cities. In 2024, intelligent bumper cars accounted for 65% of revenue.
- Zhengzhou Qiangli Amusement Equipment Co., Ltd.
Company Background: Founded in 2003, a comprehensive amusement equipment supplier in the Central Plains region, with a 30,000-square-meter production base and over 400 employees. Bumper cars account for 30% of its business.
Core Advantages:
- Diversified Product Range: In addition to bumper cars, the company also produces carousels, pirate ships, and other equipment, providing customers with “complete amusement park solutions.”
- Cost-Effectiveness: Standard bumper cars are priced 25% lower than leading brands, suitable for small and medium-sized investors with limited budgets.
- Channel Penetration: Through a “provincial agent + county-level distributor” model, the company covers county-level markets in Henan, Shandong, Anhui, and other provinces.
Market Performance: In 2024, bumper car sales exceeded 5,000 units, ranking first in the Central Plains region.
- Zhongshan Kangli Amusement Equipment Co., Ltd.
Company Background: Founded in 1995, an export-oriented enterprise with a 20,000-square-meter production base and over 250 employees. 90% of its products are exported to Europe, America, and Southeast Asia. Core Advantages:
International Certifications: Certified by multiple countries including CE, UL, and ASTM, and compliant with US CPSC and EU REACH environmental standards;
Customization Capabilities: Size, color, and functions can be adjusted according to customer needs (e.g., adding seat belts, audio systems), with a minimum order quantity (MOQ) of only 10 units;
Cost Advantages: Leveraging the Zhongshan industrial cluster, component procurement costs are 20% lower than inland enterprises, resulting in highly competitive export prices.
Customer Distribution: Cooperating with retail giants such as Walmart and Carrefour (supplying family-sized bumper cars), with export volume reaching 80 million RMB in 2024.
- Guangzhou Panyu District Shawan Tongxin Amusement Equipment Factory
Company Background: Founded in 2008, a professional manufacturer of small and medium-sized bumper cars, operating under a family-run model, with an 8,000 square meter production base and over 120 employees, focusing on a “low-price, high-volume” strategy.
Core Advantages:
- Exceptional Cost-Effectiveness: Basic bumper cars are priced as low as 3000 RMB per unit (industry average 5000 RMB), suitable for rural markets and temporary promotional events;
- Flexible Customization: Supports “bare unit sales” (customers configure batteries and casings themselves) or “all-inclusive packages” (including installation and setup);
- Rapid Turnover: 500 standard models are always in stock, with delivery within 3 days of order placement.
Risk Warning: The product materials are relatively basic (e.g., no soft-pack anti-collision), suitable for short-term use. Long-term operation requires careful selection.
IV. Industry Development Trends and Challenges
- Trends
- Intelligentization: AI interaction and data-driven management are becoming standard features. The penetration rate of intelligent bumper cars is expected to reach 35% by 2025.
- Safety Upgrades: The application of anti-rollover, anti-collision, and flame-retardant materials is accelerating, and national standards may be further tightened.
- Scenario Segmentation: Clear differentiation exists between family models, competitive models, and themed models to meet the needs of different customer groups.
- Challenges: Homogeneous competition: Small and medium-sized manufacturers have little product differentiation, leading to fierce price wars; Cost pressures: Fluctuations in the prices of raw materials such as steel and motors affect profits; Export barriers: Complex certification processes in European and American markets increase the risk of trade friction.
